In partnership with
The Future of AI in Marketing. Your Shortcut to Smarter, Faster Marketing.
Unlock a focused set of AI strategies built to streamline your work and maximize impact. This guide delivers the practical tactics and tools marketers need to start seeing results right away:
7 high-impact AI strategies to accelerate your marketing performance
Practical use cases for content creation, lead gen, and personalization
Expert insights into how top marketers are using AI today
A framework to evaluate and implement AI tools efficiently
Stay ahead of the curve with these top strategies AI helped develop for marketers, built for real-world results.
AI Everywhere in Consumer Life: How 1.7 Billion People Made Generative AI Their Daily Habit
Three years since ChatGPT shook the world, artificial intelligence has quietly become as natural as checking your phone. And I mean natural—not in that sci-fi, dystopian way. Just... normal. Boring, even. That's when you know something's actually won.
The numbers are genuinely staggering. A 2025 survey found that over 1.7 billion people globally have used some form of AI tool, with 500–600 million now engaging with it daily. Think about that: half a billion humans interacting with AI every single day. For context, that's more people than live in North America. And it happened in roughly three years. This isn't a niche technology anymore—it's a baseline expectation.
When AI Stops Being Special
Here's what's actually changed. Your phone's now smarter. Your browser knows what you want before you finish typing. Your laptop has an AI assistant built in. Even your photos app learned to think for itself.
Google and Microsoft completely overhauled how search works, abandoning the dusty blue-link format for AI-powered summaries right at the top of results. Ask a question, and instead of wading through ten websites, you get an answer. Done. Bing Copilot integrated directly into Edge and Windows, making conversational search the default. It's faster, less friction, more human.
Smartphones got the upgrade too. Apple's Siri shed its robotic personality with enhanced natural language processing and visual AI features—smarter photo recognition, better object detection, and AI-powered editing tools running locally for privacy. Microsoft's Windows Copilot lets you draft emails, edit photos, and plan trips by just talking. Nothing groundbreaking individually, but together? It's a different computing experience.
Creative Tools, Now With AI Superpowers
Adobe Photoshop didn't just add AI—it fundamentally changed editing. Generative fill lets creators add or remove objects from photos with a text prompt, and the software automatically matches lighting, shadows, and perspective. It's so good that stock photography might actually become obsolete. Across music and video apps, AI assistants now offer automatic editing, beat-syncing, and composition suggestions.
Amazon finally caught up too. After years of Alexa feeling dated next to ChatGPT, the company unveiled Alexa+, a completely redesigned voice assistant powered by generative AI and trained partly on Claude (Anthropic's LLM that Amazon invested billions into). It remembers what you like, understands context, and actually converses instead of barking back commands.
The $12 Billion Question
Here's the paradox: nearly two billion people using AI, yet the market's only worth about $12 billion. Most users are stuck on free versions. ChatGPT alone captures roughly 70% of total spend. The ceiling is low because monetization hasn't cracked yet—companies are still figuring out what users will actually pay for beyond novelty.
But that's the opening. The infrastructure is there. The habits are formed. As platforms refine premium tiers and prove genuine value, that $12 billion becomes just the foundation. The tipping point didn't arrive in 2025—it's already here. What's coming next is the gold rush.