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The Twin Brothers Who Built 3 Million Apps in Six Months
Here's a number that shouldn't exist: $25 million in annual recurring revenue. In six months. From a startup that didn't exist a year ago.
Meet Emergent Labs, the company that's making every other AI coding tool look like a calculator at a supercomputer convention.
The Setup
Twin brothers Mukund and Madhav Jha started Emergent in August 2024 with a simple observation: AI could generate code, sure—but what about everything else? The databases, the hosting, the payment processing, the debugging, the deployment? You know, the stuff that actually makes software work in the real world.
Here's the kicker: Mukund was a Google intern back in 2010. Fifteen years later, Google just invested in his company through their AI Futures Fund. Full circle doesn't even begin to cover it.
What Makes This Different
Listen, we've all seen AI code generators. They're impressive party tricks that leave you with 10,000 lines of code and zero idea how to deploy it.
Emergent? They're building production apps. Real ones. The kind people run actual businesses on.
The secret is their multi-agent architecture—specialized AI agents working like a development team. One builds, one designs, one debugs, one deploys. They talk to each other, remember context, and most importantly: they don't stop until your app actually works.
Over 3 million real applications have been built on the platform. CRM systems. Trading engines. EdTech platforms. One jewelry store automated their entire repair quote system. These aren't prototypes gathering dust—they're live, revenue-generating businesses.
The Numbers Are Absurd
June 2025: Public launch, 10,000 apps in two weeks
August 2025: Hit $10M ARR (fastest any Indian startup ever)
September 2025: $23M Series A, 1M builders, $15M ARR in 90 days
December 2025: $25M ARR, 2.5M builders, 3M+ apps
For context, Cursor—the previous SaaS growth champion—took 12 months to go from $1M to $100M ARR. Emergent is on pace to beat that.
Why This Matters
The vibe-coding market is projected to hit $325 billion by 2040. But here's what everyone's missing: this isn't just about making coding easier.
Software creation has always been the domain of people who could afford years of training or expensive engineering teams. Emergent is demolishing that barrier entirely. The platform explicitly targets "the person who has an idea but not the traditional skillset."
Think about what happens when 2.5 million people who couldn't build software suddenly can. When a small business owner can describe their vision and have a fully functional app—with backend, database, authentication, payments, everything—running in production the same day.
That's not incremental change. That's infrastructure becoming invisible.
And Google? They're not just investing money. They're integrating Gemini 3 models, collaborating with DeepMind on research, and providing distribution through Android and Search.
The company that taught Mukund how to build is now betting he'll teach the world how to build differently.
The deeper story: We're watching the commoditization of technical complexity in real-time. What took teams of engineers months now takes one person minutes. The question isn't whether this changes everything—it's who builds what next.

