Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Learn more.

Hey, this story from Musk is wild. Check it out below.

Listen, Elon Musk just casually mentioned at a Tesla shareholder meeting that we might be uploading our consciousness into robots within 20 years. Not "maybe someday." Twenty years. Around 2045. Like it's a software update.

Here's the pitch: Neuralink reads your brain, takes a "rough snapshot" of your memories and personality, and uploads that into an Optimus robot. You—or something very much like you—keeps walking around after your biological body gives out. Digital immortality in a titanium frame.

Why This Matters (And Why It Probably Won't Happen That Fast)

The building blocks are real. Neuralink already helped a paralyzed person control a computer cursor with their thoughts. Their implant has 1,024 electrodes tapping into neurons—way more than earlier brain-computer interfaces. Meanwhile, Tesla's Optimus prototypes are getting better at walking, carrying stuff, and looking vaguely human.

But here's the kicker: we have approximately 86 billion neurons with trillions of connections in our brains. We don't even fully understand how consciousness works, let alone how to copy it. As one neurobiologist bluntly put it, "Biological systems are not like computers." Your brain doesn't store memories in neat little files ready for download.

The data requirements alone are staggering—potentially hundreds of trillions of bytes just to map every synapse. Even Musk admits any near-term upload would be "approximate," not perfect. Which raises the uncomfortable question: if it's not exact, is it really you? Or just a very convincing AI that thinks it's you?

The Real Timeline

Musk's 20-year prediction follows his pattern of aggressive timelines that tend to slip (see: self-driving cars, Mars colonies). Most neuroscientists think true mind uploading is either impossible or centuries away. What we'll likely see by 2045 is something more modest: advanced brain implants that enhance memory, maybe limited "digital assistants" built from neural data, paralyzed people controlling robot bodies in real-time.

The deeper insight here isn't whether Musk's timeline is right. It's that we're actually having this conversation seriously. Brain-computer interfaces are entering human trials. Humanoid robots are becoming useful. The sci-fi gap is closing, even if the full vision remains distant.

And when—if—we get there, we'll face unprecedented questions about identity, inequality, and what it means to be human. For now, though, your consciousness is staying put in that squishy biological case. Probably for longer than 20 years.